Archive for June, 2009
Creating An Online Promotional Video Song – Critical Information !
If you’re starting to do research about about creating an online promotional video song then it’s probably no secret to you what an asset Webvideos are in increasing traffic to your site. No matter what your profession – you may be an online marketer, a musician, an innkeeper… it makes no difference – Webvideos are an effective way to direct visitors to your blog or website; an increase in traffic translates to an increase in everything: increased product sales and new email subscribers, and a greater amount of time spent on your website.
Keep in mind that various important methods and requirements are involved which you will need to get the hang of if you want to succeed on the web via this simple and effective utility. For example, you need to know the best way of converting a digital movie into a web-friendly format (most website owners are in the dark on this subject), how your video will best be displayed in terms of size and resolution, etc., the best method and more importantly the best location for your webvideo on your site to give it the most impact.
Now, if you are interested about creating an online promotional video song, wouldn’t you want to learn the secrets of the best method for making a very low cost video that can bring you thousands and even millions of visitors to your website? Think about your site getting that much free traffic, and no, it isn’t just about youtube®… there are many other means to have that zero-cost traffic sent your way. It is important to note that most people appreciate being able to watch video rather than having to read the run-of-the-mill text, and this is an outstanding opportunity you should take.
It’s not a difficult technique, and it’s of little importance if you are a beginner with computers, or are highly skilled with them, you just need someone to clearly explain the method to get started and then you can watch the traffic pour in! Even if you just want to find out about creating an online promotional video song, take a couple of moments to browse this unique and absolutely free guide; it includes directions on how to best design your own specialized Webvideos including helpful tips and detailed information on techniques and utilities.
Understanding the Different Methods of Online Promotion
Did you realize there are only three types of online promotion?… This statement may seem odd and even untrue in your mind, but I am speaking in more general terms than you might be thinking.
Let me explain.
The three types of promotion are Junk, Active and Passive promotions.
JUNK PROMOTIONS ARE MONEY PITS
Junk promotions are those that seem to produce results, but by their very nature are really only illusionary promotions.
For example, let me begin with FFA (Free For All) pages. You might find yourself subscribing to a submission program that tricks you into believing you are submitting your links to tens of thousands search engines.
According to the Open Directory website, they have only approved 1705 search engines and directories for inclusion in their database.
I like using the DMOZ directory as an example because submitted links are tested by human beings with integrity, for the honesty used in site description. Search Engine Watch and other search watchers tend to show fewer than these 1705 engines, primarily because a lot of the engines provide very little value.
Yes, you can submit your URL to a FFA page, but FFAs usually only permit 100 or 1000 links on their page at any one time. So, if ten thousand people are submitting a link to an FFA page on a daily basis, then the average life of your link is between seven minutes and 144 minutes. I suspect the actual number of submitters is much higher and the results are much worse. Given that few people surf FFA pages, the chances of your submission being of any real value is practically nill!
Most of the people telling you that you can submit your site to tens of thousands of search engines are truly only submitting your site to FFA pages! Beware of the false promises.
Another junk promotion method is Safe Lists. A safe list is a mailing group that is signed up to be received by people who want to submit their own ads. Now, most safe lists have thousands of subscribers who are able to submit their ads daily or weekly. The person signed up to receive the list will receive anywhere from twenty to 140+ messages a day from the list. People only interested in promoting their own thing who do not have the right motivation to open, let alone read Your Advertising will receive these messages. As a result, thousands of messages go out daily or weekly that will never be seen by anyone but the sender of the ad. Where is the value in that? There is none.
ACTIVE PROMOTIONS
Active promotions are the types that require you to go out on a daily basis or a weekly basis and put out your advertisements. With active promotions, you will either place your advertising or you will not sell your products or services. Your choice is simple — work or starve.
Examples of active promotions include Pay Per Click Search Engines (PPCSEs), Direct Email, Ezine Advertising, Solo Ezine Ads, Newsletter Publishing, Ezine Ad Swaps, Classified Ads, Auctions, Site Sponsorship and Banner Ads.
Some people are able to utilize these methods very productively, while others are destined to drop their money into the bottomless pit of failed Internet promotions.
PASSIVE PROMOTIONS
Passive promotions are those promotions that can continue to provide results for you long after you have invested the work to make them available to the Internet community.
Examples of passive promotions include: Link Exchanges, Articles, Ebooks, Content Exchanges and Writing Testimonials for others.
Let us look at articles as a solid example of my point.
You are reading an article that I have written to promote my own business. This article is timeless and therefore could have been written five years ago and still has been as valuable as it is today.
Due to the fact that the article is timeless, it can and will be placed in newsletters/ezines and their accompanying online archives, on websites and in ebooks for many more years to come.
As a result, this article will continue to serve me well beyond the time in which I wrote it and submitted it to publishers and webmasters for public consumption and publication.
This is the best example I can give you of an excellent passive promotional method.
AVOID THE MONEY PITS
Many try and even fewer succeed to conquer the Internet and to produce their dreams of online wealth.
My hope is that you will be one of the people who conquer the challenges before you and to make a nice living while working online. It will take drive, determination, study plus trial and error, but you can make it work for you.
Please continue to educate yourself so that you can avoid the money pits – instead, strive to find the money barrels. It can be done. I am living proof.
Online Instant Win Games- Effective Online Promotion to Increase Customer Response
takes, including online instant win games are probably the best known promotions and have shown consistently to be effective in drawing consumer attention. Online promotions, including sweepstakes, online instant win games, and contests have all become proven sources of new business and are instrumental in building customer databases for companies. Although sweepstakes and contests have proven to be the most popular of the online promotions, several others are worth an investment of time and money. Product sampling, promotional rebates and promotional coupons are among the promotions that are increasing customer response and brand loyalty.
In our world of instant gratification, instant win games- both online and off- are the darlings of the promotions industry. Because consumers don’t have to wait weeks or months to find out if they won, they are much more likely to enter. This call to take immediate action makes online instant win games the clear choice for successful online promotion. Although the word contest is often used interchangeably with the word sweepstakes, they are two very different things. A contest is a game that has a skill component. A sweepstakes is simply a game of chance. There are pros and cons to running a contest. Because chance is removed from the contest, it is legal for companies to require participants to pay for their entries. Some or all of the cost of the promotion can be offset with the entry fees. In order to circumvent the legal guidelines that make purchase requirements or entry fees illegal in every state, skill contests must comply with a number of well-defined legal requirements.
Online Promotions To Support Your Brand And Build Customer Loyalty
promotions continue to gain momentum as marketing budgets shift from conventional advertising methods toward more efficient promotional channels. Interactive and cost-effective, they can include sweepstakes offers, contests, and online instant win games. The challenge is to leverage online promotions in a way that effectively strengthens your company’s brand while building loyalty in your existing customer base. It is not a simple task.
Below, we’ll explore how you can use online promotions to build your customer database while reinforcing your brand. We’ll also explain how web-based sweepstakes and games of chance can help your company achieve your marketing objectives. Lastly, we’ll briefly describe how you can easily manage the budgetary risks of online promotions.
Online Promotions Attract Demographic Information
Demographic information is a key asset for consumer-driven companies. All markets are comprised of groups that can be segmented by ethnicity, income, education, and a host of similar data points. Once such information has been compiled, purchasing trends become apparent.
Online promotions, such as interactive sweepstakes and games of chance, can be used as a marketing tool to attract demographic data. Whether entrants are driven to your promotional site by a retail point-of-sale call to action or wide-scale mail drop, they are required to enter personal data to participate. This information can be stored in a database which can then be used to further market to your target demographic.
Branding And Customer Loyalty Through Online Promotions



