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Posts Tagged ‘Mobile’

Advertisers these days have many options for advertising, but Mobile Advertising and Internet Advertising are the two most thrilling, as advertisements look very attractive when displayed on phone screens and on computer/laptop screens. Since much potential and scope lies in mobile and Internet advertising and it tends to deeply appeal to the viewers. Mobile Advertisement and Internet Advertisements have come in focus.

Mobile Advertising is closely related to online or Internet Advertising, though its reach is far greater – mobile advertising’s estimated targets say that by end 2008, there would be global total 4 billion. Global estimates of computers, including desktops and laptops, is at 800 million. Therefore exclusive advertising on web pages meant for access by mobile phones is a great idea.

It would be easier for an advertiser to convince people to buy their product when people would receive and view ads while there are already out for shopping. Giving them the relevant information needed can do this and supplying them with added details could also influence them to the extent that they straightaway proceed to buy product after seeing its ads.

As essential needs of all humans are very similar, a person who has received an advertisement through Mobile or Internet may not be in need of the service or product advertised but might know someone who is in need of it and so can pass on the advertiser’s message through word of mouth, forwarding the link or the advertisement. A major benefit of Internet Advertising is that the information and content can be accessed in any country even at late odd hours. Internet Advertisements are often interactive advertising so if the Internet Advertiser opts for a response, the viewer may like to visit the brand’s website, or try to contact them through email, phone, etc.

Children today consider wireless phones as necessary and usual in daily life. They don’t know a time without them being prevalent. But that was not the case in 1973 when Martin Cooper made his first cellular phone call from a New York City street and New Yorkers stared gaping at him. But the history of cell phone starts further back in time.

The history of cell phones or wireless communications must start with Samuel Morse. He introduced the concept of wireless by conduction when he transmitted a telegraph signal through water. His telegraph was the first device to transmit messages by electricity.

Then in 1843 a man by the name of Michael Faraday studied to see if space could conduct electricity. In 1865 a dentist, Dr. Mahlon Loomis was the first person to communicate through wireless via the atmosphere. He came up with the idea of transmitting and receiving messages using the atmosphere as a conductor and sending up kites covered with copper screens that were linked to the ground with copper wires. Loomis was awarded a $50,000 research grant by congress.

But let us move forward to the twentieth century and the invention of the cell or wireless phone as we know it today. This brings us to a man often referred to as the father of the cell phone, Martin Cooper. He was employed by Motorola and worked on developing the first hand held radios made for the Chicago police department in 1967. He then went on to lead Motorola’s cellular research.  Read more...