Aymsoft

takes, including online instant win games are probably the best known promotions and have shown consistently to be effective in drawing consumer attention. Online promotions, including sweepstakes, online instant win games, and contests have all become proven sources of new business and are instrumental in building customer databases for companies. Although sweepstakes and contests have proven to be the most popular of the online promotions, several others are worth an investment of time and money. Product sampling, promotional rebates and promotional coupons are among the promotions that are increasing customer response and brand loyalty.

In our world of instant gratification, instant win games- both online and off- are the darlings of the promotions industry. Because consumers don’t have to wait weeks or months to find out if they won, they are much more likely to enter. This call to take immediate action makes online instant win games the clear choice for successful online promotion. Although the word contest is often used interchangeably with the word sweepstakes, they are two very different things. A contest is a game that has a skill component. A sweepstakes is simply a game of chance. There are pros and cons to running a contest. Because chance is removed from the contest, it is legal for companies to require participants to pay for their entries. Some or all of the cost of the promotion can be offset with the entry fees. In order to circumvent the legal guidelines that make purchase requirements or entry fees illegal in every state, skill contests must comply with a number of well-defined legal requirements.